Wat is SEO? Uitleg Werking EdWords.nl Search Marketing Blog.
De eerste tips hoe SEO aan te pakken, kun je lezen in de SEO beginnershandleiding van Google PDF. Lees al mijn artikelen over SEO. Top 10 SEO artikelen uit oktober 2016 10 must-read SEO artikelen uit december 2016 Top 10 SEO artikelen van augustus 2016. Zoeken naar: Zoeken. zoekmachine marketing nationaal.

Website software

Website laten bouwen

Wij zijn zeer gedreven webdesign specialisten gespecialiseerd in het ontwikkelen van CMS (content management systeem) websites in WordPress. Met WordPress kunt u op een makkelijke manier alles zelfstandig bijhouden. Onderhoud door een externe partij is overbodig omdat u de informatie op uw site zelf kunt wijzigen. Nieuwe foto’s toevoegen, een artikel voor uw blog schrijven of een extra pagina aanmaken … Wij zijn constant op de hoogte van de laatste trends op het gebied van webdesign. Kiest u voor responsive webdesign, zodat uw website ook goed zichtbaar is op tablets en smartphones. Een website laten maken is bij ons is een website met het oog op de toekomst.

Free Web Design Authoring Software.
openElement is a free website building application with a WYSIWYG interface What" You See Is What You Get. The software automatically generates the necessary code for a website to display and function correctly, without the creative constraints imposed by other tools. Personal coach Mechelen
 
The worlds leading software development platform GitHub. 1clr-code-hosting.
Businesses of all sizes use GitHub to support their development process and to securely build software. As of June 2018. Get started for free join the millions of developers already using GitHub to share their code, work together, and build amazing things. stellingbouw
 
Home Eurocom SoftwareEurocom Software.
Vandaag kan je bedrijf echt niet meer zonder website. Soms volstaat een eenvoudige pagina met uw bedrijfsgegevens, maar beter is een website die je je bedrijf help te groeien. Onze commerciële pakketten. CarLog is software voor het beheren van de planning van voertuigen.
short lease
Zoho Cloud Software Suite and SaaS Applications for Businesses.
Give your sales team the perfect set of apps to help close more business deals in less time. Solve business accounting challenges using our perfect set of finance apps on the cloud. Empower your workforce with apps to collaborate and transform the way they work.
waterverzachter
Best web design software in 2018 TechRadar.
Best Website Builders. Best WordPress hosting. Best web design software in 2018. Best web design software in 2018. By Nate Drake 2018-06-03T111818.153Z: Web. These are the very best tools for building your website. Best web design software. Adobe Dreamweaver CC.
terugkommoment
The Best Website Builder and Design Software of 2018 Business.com.
The ability to edit your website on a mobile device is a plus, since it lets you work on your website wherever you are. Some software, like Aabaco, does not have responsive themes; instead, third-party companies optimize your website for mobile devices. Striptease Belgie
The note-taking space for your lifes work Evernote.
Find anything fast. Whether its text, images or documents, you keep things for a reason. Thats why Evernote makes sure the notes youve saved are easy to find. You can even search for handwritten words buried deep within your notes. toegangscontrole
eID software Download en installeer de eID software voor uw elektronische identiteitskaart.
Om de eID software te kunnen downloaden, het aanmelden te testen of de eID Viewer te kunnen downloaden, moet u deze website bezoeken op een standaard computer met een besturingssysteem zoals Windows, OSX of Linux. Download de eID software. Om te kunnen aanmelden met uw eID is het noodzakelijk dat u de software hebt geďnstalleerd op uw computer. Opkoper schadewagens
Buy Adobe Dreamweaver CC Website and web design software.
Dreamweaver is part of Creative Cloud, so you can access all your assets, including Adobe Stock, right inside the app. Your brushes, colors, and graphics are connected across your desktop and mobile devices. Its everything you need to turn inspiration into a beautiful website. Luchthavenvervoer Luik
 

Marketing for the modern age: Conversion Rate Optimisation – the new ‘SEO’

For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his second article in the series of four, Hamadache explores a new acronym that should be on every hotel group’s radar, CRO… 

For years, Search Engine Optimisation (SEO) has dominated the rhetoric, and discussion around digital marketing in the boutique hotel sector. SEO of course being the process of optimising your website in such a way that moves its listing further up the rankings on search engines like Google for search terms that fit the product best. In short, SEO is about more relevant traffic to your website.

However, a new acronym has popped up in recent years, and it’s worth taking note. CRO (Conversion Rate Optimisation) is the process of analysing website data in a bid to improve the amount of transactions achieved, relative to the volume of traffic received. Or in plain English: trying to squeeze as much business out of your website as possible.

The reason CRO – rather than SEO – should be on your radar, is best explained by the “leaky bucket” analogy. The basic premise being that your website is very much like a water bucket with lots of tiny holes in it. SEO is akin to pouring more water in at the top, whereas CRO is identifying where those holes are, and plugging them. The argument here being; CRO is the far wiser pursuit, in an attempt to keep more water in the bucket.

 

“The general rule of thumb is that if you keep browsers on your website for longer, the chances of them turning from ‘looker’ to ‘booker’ increases.”

An example of one of these ‘holes’ might be the image gallery page on your website, where perhaps 20 per cent of your traffic is leaving your website because the page is too slow to load. The ‘plugging’ of this ‘hole’ would be to speed up the loading time of this page, reducing the amount of people who get frustrated and leave. Simple, but effective.

Whilst this one small change is unlikely to rocket your conversion stats, the general rule of thumb is that if you keep browsers on your website for longer, the chances of them turning from ‘looker’ to ‘booker’ increases.

An advanced CRO strategy goes beyond just speeding up the load time and can involve things like split-testing landing pages – the process of serving 50% of your website’s traffic to version A of the website, and the other half to version B to determine which version converts best.

Put into practice, this might also involve the use of geo-targeted landing pages, using a sophisticated IP address tracking tool to determine the location of the web-browser, and using that information to present them a homepage most likely to serve them best. Whilst the technicalities of this can be complex, the premise of serving food and beverage imagery and copy to web-browsers within close proximity of the hotel, and accommodation-themed content to those a little further afield makes logical sense and can vastly improve conversion rates.

 

“And therein lies the other big problem with SEO – it’s more difficult than ever to work your way up the ranks.”

Yes, the technology of websites has moved on, but why should a CRO budget be replacing your SEO budget, you might wonder? Chances are, your hotel website doesn’t need more traffic, it just needs to convert more of it. It’s not uncommon for a 30-bedroom property to receive over 5,000 unique users to its website each month, but average one booking a day through its direct channel.

In the above website example, 5,000 unique users are needed to achieve 30 bookings each month: a conversion rate of 0.6 per cent. To achieve one extra booking per day, an SEO strategy would need to deliver an extra 5,000 unique users each month, whereas a CRO strategy would need to find just an extra 30 customers out of the original 5,000. Needless to say, it’s a great deal easier and cheaper to double your website’s conversion rate, than it is to double your traffic. houten trappen

And therein lies the other big problem with SEO – it’s more difficult than ever to work your way up the ranks, let alone double the volume of traffic. Google’s become incredibly smart, to the point where the strategies that guaranteed higher traffic just 3 years ago, actively work against your website today. And who’s to say that the things your SEO agency are doing today, won’t change next year and undo all their good work? Onesie vrouwen

Whilst this is unlikely, Google’s algorithms are almost certain to continue to adapt and become smarter, leaving a “traffic plateau effect” for businesses like boutique hotels, unable to rank high for the most lucrative search terms, but served a healthy and well-proportioned dose of traffic for their needs.

The point is, and has always been this: it’s not important how much traffic your website gets, rather how much of that traffic goes onto convert into a booking. CRO – the intelligent use of data and technology to convert more sales – should be prioritised over SEO based on both logical and economical grounds.

  Webdesign bureau - Online Marketing